Day 1: AdFest 2013 kicks off with The Gunn Report and releases finalists for all categories
Day one at AdFest launched with The Gunn Report and finished with the big welcome party attended by most of the 1000+ delegates
According to Donald Gunn, founder of The Gunn Report, which is presented at AdFest every year, there is a revolution in progress. AdFest’s decision to launch the Effective Lotus at this year’s “Connect the Dots 2013” festival of advertising is perfect timing as there is now real proof that creative advertising brings real value to brand marketing campaigns through greater market share and ROI.
Recently the Institute of Practitioner in Advertising in the UK (IPA) and The Gunn Report combined their databases in the IPA/Gunn Study. The study compared advertising that had been awarded for both creative excellence and improving business results. It found that over the period of the study from 1996 to 2012, advertising that was both effective and creatively awarded was seven times more effective as advertising that was not awarded for its creativity. For the period from 2004-2012, this factor increased to twelve times more effective.
Says Gunn, “The study shows that two things are happening at the same time. Firstly, advertising that is strategically accurate but with a tendency to be boring is finding it harder to deliver commercially. Secondly, ads that people like and talk to their friends about are working better and actually faster than ever before, thanks to connectivity and the internet.”
The finalists of all the Lotus Roots category were released on day one. See here for the complete lists
