12 Gold Pencils awarded at 34th annual AWARD Awards – 4 Gold Pencils to Ogilvy Shanghai’s ‘Cokehands’; NRMA ‘Car Creation’ snares Best In Show; BBDO named top network

The winners of the 34th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.

12 Gold Pencils were presented at this year’s ceremony – the culmination of the three-day 2013 Circus festival of Commercial Creativity.

It was a big evening for Ogilvy & Mather Advertising Shanghai, becoming a four-time Gold Pencil winner for its ‘Cokehands’ campaign. They won two golds each in Outdoor and Print categories.

JWT Shanghai had a great night picking up 4 Silver Pencils and 4 Bronzes for their Maxam Toothpaste campaign.

Philippine agencies to also had a night out with BBDO Guerrero Manila being awarded Silver and 4 Bronze for Pepsi “Light”, Saridon and “It’s More Fun in The Philippines”; TBWA Santiago Mangada Puno won 2 Silvers for Project EDSA; ACE Saatchi & Saatchi got Silver and 2 Bronze for Tiger Playground; and DDB DM9 JaymeSyfu picked up 2 Silver Pencils for “Bury the Past”.

Other winners from Asia were Leo Burnett Bangkok (2 Bronze); Havas Singapore (Silver); ADK Taiwan (2 Bronze); and Ogilvy Beijing (Silver).

A Gold Pencil was awarded to Whybin\TBWA Sydney for the ‘NRMA – Car Creation’ campaign in the Digital category, which was also awarded Best in Show.

Alongside their campaign achievements, Whybin\TBWA Sydney was also named Agency of the Year, while both BBDO and Revolver/Will O’Rourke held on to their titles of Network of the Year, and Production Company of the Year respectively for the second year in a row. The final title of Client of the Year went to the Australian Defence Force.

Colenso BBDO & Finch were awarded two Gold Pencils each for the Pedigree ‘Donation Glasses’ campaign.

The Carlton Draught ‘Beer Chase’ campaign via Clemenger BBDO, Melbourne was awarded a Gold Pencil in the Film and Video category; GPY&R, Sydney scored Gold for Vinnies ‘Signed Finds’ while sister agency GPY&R Melbourne won Gold for Defence Force ‘Mobile Medic.

The DDB Group Sydney received a Gold Pencil in the Print category for the ‘Park Assist Technology’ campaign, while Finch – 37 Degrees was awarded a Gold Pencil for Creative Innovation for ’37 Degrees Glasses’.

Chairman of Judging, JWT’s Lo Sheung Yan (above), who awarded Best in Show, said: “In today’s award judging room, it’s difficult to appreciate a campaign with a big idea which carries layers of executions and depths in craftsmanships. In order to make sure you see the difference their product offers, not in a cold and mechanical manner but an engaging and artistic way, the creative team has used many different small parts to show you the big picture.”

AWARD Chairman Craig Davis said: “We are thrilled to provide a platform through which so much outstanding creative work can be recognised – the showcase has been inspirational for all of us, and important recognition for all our finalists.”

The 2013 AWARD Chairmen included: Lo Sheung Yan (JWT), Dave King (M&C Saatchi), Michael Ritchie (Revolver/ Will O’Rourke), Dave Bowman (Whybin\TBWA), Micah Walker (The Monkeys), Philip Andrew (Clemenger BBDO), Spencer Battista (Cooch Creative), Mike Hill (Holler), Julian Melhuish (Churchward Melhuish), and Michelle Hutton (Edelman).

Concluding the presentation, The Campaign Palace, Australia’s most iconic creative agency of all-time, was inducted in the AWARD Hall of Fame – which was a major highlight of the night.

Palace founders Lionel Hunt (centre) and Gordon Trembath (near left) were invited to be there on the night, as were legendary Palace creative directors Ron Mather (far left), Jack Vaughan and Scott Whybin.

This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:

Production Company of the Year – Top 5

1. Revolver/Will O’Rourke

2. Finch

3. Exit Films

4. The Sweet Shop

5. Naked Communications

Agency of the Year – Top 5

1. Whybin\TBWA Sydney

2. Colenso BBDO, Auckland

3. George Patterson Y&R Melbourne

4. Clemenger BBDO Melbourne

5. George Patterson Y&R Sydney

Client of the Year – Top 5

1. Australian Defence Force

2. Insurance Australia Group

3. Coca Cola Company

4. Diageo Australia

5. Virgin Mobile Australia

Network of the Year – Top 5

1. BBDO

2. TBWA

3. Y&R

4. Ogilvy & Mather

5. DDB

BEST IN SHOW

Title: NRMA – Car Creation

Company: Whybin\TBWA Sydney

Gold Winners

Category: Film and Video

Subcategory: Television Commercials, individual – over 30 seconds

Title: Beer Chase

Company: Clemenger BBDO Melbourne

Category: Craft in Film

Subcategory: Digital Visual Effects          

Title: Donation Glasses

Company: Colenso BBDO & Finch

Category: Print

Subcategory: Consumer Magazines, individual

Title: Cokehands

Company: Ogilvy & Mather Advertising Shanghai

Category: Print

Subcategory: Newspapers, individual – colour

Title: Cokehands

Company: Ogilvy & Mather Advertising Shanghai

Category: Print

Subcategory: Newspapers, campaign

Title: Park Assist Technology

Company: DDB Group Sydney

Category: Poster and Outdoor

Subcategory: Street Furniture

Title: Cokehands

Company: Ogilvy & Mather Advertising Shanghai

Category: Poster and Outdoor

Subcategory: Outdoor, individual 24 sheet and 6 sheet poster

Title: Cokehands

Company: Ogilvy & Mather Advertising Shanghai

Category: Promotion and Experiential

Subcategory: Best Use of Social Media Marketing in a Promotional Campaign

Title: Signed Finds by Vinnies

Company: George Patterson Y&R Sydney

Category: Digital

Subcategory: Digital Campaign – Business to Consumer

Title: NRMA – Car Creation

Company: Whybin\TBWA Sydney

Category: Media

Subcategory: Best Use of Media – Film

Title: Donation Glasses

Company: Colenso BBDO & Finch

Category: Media

Subcategory: Best Use of Media – Outdoor/Ambient

Title: Mobile Medic

Company: George Patterson Y&R Melbourne

Category: Creative Innovation

Title: 37 Degrees Glasses

Company: Finch – 37 Degrees

THE FULL WINNERS PDF: 2012 AWARD WINNERS FINAL.pdf