Crazy feet is Vodafone’s new unlimited data campaign created by Ogilvy & Mather Mumbai
Why Unlimited Data? Only 40% of internet users use it on their mobiles the rest of the users are active on desktops, their usage is time bound and restricted to when they are near their desktop.
Through the Unlimited Data campaign, Ogilvy & Mather Mumbai want to shift internet users (Desktop/Other devices) to Mobile Internet by addressing their fear of bill shocks or unwanted deductions.
O&M Mumbai’s research indicated that one of the key triggers for internet usage is entertainment on the internet. While desktop usage allows access to the Internet, only Mobile internet enables users to do it at anytime.
The TVC encourages viral videos and social networking on the mobile. Its 60 seconds of non-stop contagious fun, as people copy and trend a crazy tribal move.
Credits – National Creative Director, O&M India: Rajiv Rao. Sr. Vice President & Head of Team Vodafone, O&M India: Sarang Wahal. O&M Mumbai Creative team: Elizabeth Dias, Srreram Athray, Rohan D’Souza, Sanket Wadwalkar, Umma Saini, Prakhar Deogirikar, CV Saju. O&M Mumbai Account Management: Paghna Bhatia, Himangi Kanodia, Richa Jaggi. O&M Mumbai Account Planning: Prem Narayan, Anoop Menon. Production House: Bootpolish Films. Director: Shujaat Saudagar.