Celebrate the art of lovemaking with 1500 dots
Kolam is a unique form of art quite popular across India, Indonesia, Malaysia and Thailand. A geometrical line drawing composed of curved loops drawn around a grid pattern of dots, Kolams are an integral part of every celebration.
Moods, one of the leading condom brands in India, introduced a condom variant by the name ‘1500 Dots’. Condoms with 1500 dots as the name suggests, these condoms are particularly designed to enhance lovemaking.
The campaign, created by R K Swamy BBDO Chennai, evolved from the insight that women derive immense pleasure in drawing Kolam particularly when festivals are celebrated. What better way to advertise a condom variant that’s all about dots. So they designed Kolams with 1500 dots, depicting various positions in Kamasutra, the art of lovemaking and communicated what the product stands for.
Credits – Executive Creative Director: Navneet Virk. Creative Director: Navneet Virk. Art Director: Sundararaman J. Associate CD/Copywriter: Arun R Kumarasamy. Associate CD/Art Director: Balakumar. Account Director: Sunil Ranjan Pathak. Illustrator: Raj Selvan.
1 Comment
“….the insight that women derive immense pleasure in drawing Kolam particularly when festivals are celebrated. What better way to advertise a condom variant that’s all about dots.”
This thinking is beyond confused, which is why the ads are beyond bad. But the foreign judges won’t know that, eh, fellas? Wink wink.