Hong Kong Housing Society appoints Draftfcb

Draftfcb has won the account for The Hong Kong Housing Society (HKHS), an independent and non-governmental organization aiming to serve the needs of its community in housing and related services.

Draftfcb will develop the strategy, project branding and an integrated campaign for the launch of an urban renewal project in Shau Kei Wan.

The development concept pursues a cross-generational mix of people including local professionals, young couples and singles as well as families and will consist of 274 units. It is located in Shau Kei Wan, a convenient location closely linked to leisure, dining and shopping facilities in the Eastern district on Hong Kong Island.

“As it’s an urban renewal project, there’s a creative challenge in respecting and nurturing the old charm of the area, while injecting a contemporary and modern element as well,” said Iris Lo, managing director and executive creative director of Draftfcb Hong Kong. “The HKHS is a reputable housing solution provider and innovator in its own right and we’re delighted to help make this project a success for all involved,” she added.

Since its inception, the Housing Society has not only provided affordable housing, but a range of quality housing schemes including private flats of full market value like the H21 development.