Scarecrow India creates new agency t-shirts for Goafest 2013: We are only No.2. We try harder.
April 4 2013, 11:16 am | | 5 Comments
At Goafest 2013 this week, Indian advertising agency Scarecrow’s 35 delegates will wear a specially designed T-shirt series: ‘We are only No. 2. We try harder’ based on Scarecrows ranking No. 2 in the 2013 industry Agency Happiness Report.
The idea behind the campaign is a tribute to the legendary Avis campaign created by DDB in 1962.
Scarecrow has created eleven different versions of the T-shirts based on the original Avis campaign.
5 Comments
This only underlines copying and scamming, not a tribute.
What is original here? This is shameless reproduction of the classic ad that everyone has seen, without adding something that would make it pastiche. Nor is it a parody. Don’t understand how it’s a tribute. Looks like someone picked up a copy of cutting edge advertising and did’t go beyond the second page.
this is a bit of harmless fun from an agency trying to have a bit of fun. Where’s the harm? good for them. Love the idea that everyone in the agency is involved. 35 people at the festival. Good for them. They deserve to be #1
Yes, good fun.
Being such a talented advertising agency in Mumbai, Scarecrow always comes up with something unique and thought provoking. Great job guys!