A good name is always a conversation starter in this new campaign via Lucifer Labs Chennai

When confronted with a maze of names, very few clients are able to identify the good from the run of the mill. One simple yardstick is: a good name is always a conversation starter.

Lucifer Labs Chennai’s brief was to seed this yardstick in the public consciousness in this new outdoor campaign for Albert Dali Naming Consultants.

Credits – Creative Director/Art Director/Copywriter: Anantha Narayan.