Big Cola inspires the world to think big in an outdoor campaign via Saatchi & Saatchi Thailand

Following on from Saatchi & Saatchi Thailand’s global launch of the ‘Think Big’ campaign for Big Cola they have now introduced the outdoor and POS elements.

Saatchi & Saatchi have also released the behind the scenes video of the making of the TVC.

The Think Big manifesto articulates in everything they do, from guerrilla street art and POS through to traditional media, sponsorships, content and social. In the TVC that will run in over 20 countries worldwide the idea aims to inspire by showing what’s possible when one thinks big. It tells the story of a zookeeper who realizes his dream of being a conductor by training the various animals into a real orchestra. Shot in Africa using their real voices, the animals pull off a moving rendition of Mozart’s Eine Kleine Nachtmusik.

Joel Clement, ECD of Saatchi & Saatchi Thailand said, “It was a great challenge to create a big simple yet powerful brand idea that translates globally amongst so much cola competition. The next step in the journey of making Big Cola a Lovemark is to continue to share ‘Think Big’ expressions to inspire the youth of the world to achieve their wildest dreams…and never think small.”