Dentsu Group named Design Firm of the Year at the Art Directors Club 92nd Annual Awards
Dentsu Inc has been named Design Firm of the Year at the Art Directors Club (ADC) 92nd Annual Awards held recently in Miami Beach, USA.
Each year, the ADC bestows Agency of the Year, Network of the Year, Design Firm of the Year, Interactive Agency of the Year and School of the Year accolades based upon cumulative points for winning work that year. For the 92nd Annual Awards, Dentsu garnered three Gold Cubes (one in Design and two in Illustration); four Silver Cubes (two in Design and two in Interactive); and one Merit Award (in Photography).
The ADC was established in 1920 by a group of art directors with an aim to dignify their profession and judge advertising art by the same stringent standards as fine art. A not-for-profit membership organization, the ADC’s mission is to Connect creative professionals around the globe, while simultaneously Provoking and Elevating world-changing ideas.
The ADC honors winners in seven categories: Design; Photography; Illustration; Print Advertising; Advertising; Interactive; and Motion. This year there was one winner of the third-annual ADC Designism Award, which honors work that drives social or political change.
All the Dentsu Group winners are listed below.
Design–Gold Cube
Advertiser: Panasonic Corporation
Category: Corporate/Promotional Design | Self-Promotion
Title: Life is Electric
Agency: Dentsu Inc.
Design–Silver Cube
Advertiser: Copywriters Club Nagoya
Category: Book Design | Book Jacket
Title: Sticky Notes Annual
Agency: Dentsu Inc., Chubu
Design–Silver Cube
Advertiser: Staedtler Nippon K.K.
Category: Branding | Branding Campaign
Title: The Ultimate Pencil
Agency: Dentsu Inc.
Photography–Merit Award
Advertiser: Yoshida Hideo Memorial Foundation/Advertising Musenm Tokyo
Category: Poster or Billboard Advertisement
Title: The Fruit
Agency: Dentsu Inc.
Illustration–Gold Cube
Advertiser: Panasonic Corporation
Category: Corporate/Institutional
Title: Like is Electric
Agency: Dentsu Inc.
Illustration–Gold Cube
Advertiser: Panasonic Corporation
Category: Poster or Billboard Advertisement
Title: Like is Electric
Agency: Dentsu Inc.
Interactive–Silver Cube
Advertiser: Sony Corporation
Category: Mobile | Mobile Experience Marketing
Title: Make TV
Agencies: Party/Dentsu Inc.
Interactive–Silver Cube
Advertiser: Uniqlo
Category: Social | Social Network Platform
Title: Uniglo “Storms” Pinterest
Agency: Firstborn Multimedia Corporation