Hakuhodo Communications Asia wins big for Canon EOS across all emerging markets

Hakuhodo Communications Asia, the regional team responsible for driving the Canon network business in South East Asia, has been awarded creative duties for Canon EOS across all emerging markets in the Canon Asia system.

The assignment covers Indonesia, Vietnam, Myanmar, Cambodia, Nepal, Sri Lanka, Maldives, Pakistan and Bangladesh.

 “We secured our win by creating communication platforms for the campaigns that struck a chord at the local level. Our in-market teams took to the streets to ensure that the advertising was locally relevant, aspirational and inspiring,” explained Woon Hoh, Regional Executive Creative Director of Hakuhodo Asia Pacific, who was responsible for leading the creative charge in winning the business.

Tanner Nagib, Regional Group Account Director of Hakuhodo Communications Asia, added, “This win is the strongest yet endorsement of our team’s deep understanding of the category, product, positioning and consumer. The nature of the brief and launch timings required us to put together a strategic framework, market understanding, product positioning with integrated creative and media solutions in a fortnight. It is, therefore, no mean feat to win this assignment.”