Grey Singapore launches hero sized campaign for KFC’s Zinger Double Down Max burger

Grey Singapore has launched a “hero-sized” campaign for KFC’s latest innovation, the Zinger Double Down Max. The new Zinger Double Down Max packs even more punch with a hash brown added to the Zinger Double Down which was launched last April.

The new campaign takes a tongue-in-cheek approach in showcasing the Zinger Double Down Max that promises to satisfy even the largest of appetites. Riding on its focus on innovation this year, KFC introduces yet another twist to the conventional burger range. The Zinger Double Down has already revolutionised the burger range by going bun-free. The Zinger Double Down Max moves up a notch in burger rankings with a hash brown layered on two pieces of Zinger fillet with mayonnaise, turkey bacon and cheese.

Credits – Chief Creative Officer: Ali Shabaz. Art Director: Tan Giap How. Copywriter: Theophilues Tan. Producer: Sandra Ong. Director: Chang Kang (Shooting Gallery). Post production: VHQ. Account Service: Denise Khoo.