Tiger Street Football expands event across Asia in new campaign via Iris Worldwide Singapore
Returning for a third year, Tiger Street Football, organised by Tiger Beer in partnership with Fox Sports Event Management team, expands to seven countries, including for the first time Cambodia, Mongolia and Australia with Ballon D’or winner Fabio Cannavaro as the Event Ambassador.
For this biggest street football festival in Asia, Iris Worldwide Singapore devised a campaign that captures the spectacle of the urban festival, and cleverly integrates it with the new Tiger brand campaign device.
The Tiger Street football series of tournaments is more than just a sporting event, and the new spot describes the feast of exciting activities that surround the tournament with a series of dazzling visual effects via Perry Bradley Film Construction Auckland, and VFX designer Peter McCully of Albedo FX.
Credits – Creative Director: Clarence Chew. Senior Art Director: Errol Tan. Senior Producer: Michelle Tan. Account Manager: Tenny Ker. Production Company: Film Construction. Director: Perry Bradley. Executive Producer: Tom Gibson. Producer: Aldo Guenther. Post Production: Albedo VFX. VFX designer: Peter McCully. Line Producer: Steve McLennan (Loyalty Films Bangkok). APBL Marketing Manager: Michele Fernandez-Warren.
1 Comment
Here in Brazil we do tournaments for years, but we do not have any support.
We know how difficult, but still did not give up that goal.
Congratulations on your beautiful project.