Mother + IKEA UK repel an attack of the gnomes to make more of your garden in latest campaign
Gnomes sabotage a couple who are trying to improve their garden in this music video for The Palace Of Budapest Philharmonic Orchestra’s cover of the Mötley Crüe song ‘Time for Change’.
The ‘Make more of your Garden’ campaign, created for IKEA UK by Mother, launched today with a 60 second spot that accompanies the music video.
Mike Maguire from Biscuit Filmworks directed the campaign which shows a family trying to transform their garden with IKEA outdoor furniture, but they have some opposition to the change, from the ultimate embodiment of everything that’s tired and dreary about British gardens – the garden gnome.
Credits
Creative Team: Mother
Director: Mike Maguire
Production Co: Biscuit Filmworks
Managing Director: Shawn Lacy
Executive Producers: Orlando Wood, Colleen O’Donnell
Head of Production: Rachel Glaub
Producer: Gustav Geldenhuys
Production Designer: Alexis Ross
Editor: Ed C @ Final Cut
Post Production: The Mill
Audio post-production: 750mph
DoP: Ulla Pontikos
Music Track: Time for Change originally by Mötley Crue, arranged by Tom Player, performed by Palace of Budapest Philharmonic Orchestra and The Heritage Singers.
Orchestra leader: Oláh Vilmos