Ogilvy & Mather Bangalore gets people to donate unwanted clothes and goods via Facebook push
Once Again, a Bangalore-based NGO, collects items you don’t use anymore, sells it at a minimal price to the underprivileged and uses these funds to empower them through various sustainable projects.
To maximize youth-participation in this cause with no budgets in hand, Ogilvy & Mather Bangalore created The Tagging Drive on Facebook.
The idea was to visit old pictures of friends and tag ‘Once Again’ to items worth donating shoes, toys, books, clothes, etc. This simple and engaging activity went viral. Thousands of pictures were tagged, donations poured in, the NGO funds increased by 400% and the campaign became Bangalore’s biggest tagging drive.
To support Once Again, see here.
Credits:
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate CD/Art Director: Siju RS
Copywriter: Bhumika Udernani, Dipika Aranha
Business Director: Vikram Menon
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Director: Poran Malani
Production company: Foxfilms.in
4 Comments
Any thought of getting it starting in Mumbai
Awesome campaign….Ogilvy rocks!
Hi Rohan , yes the plan is to start in Mumbai in a while , Need on ground support , still figuring out , will let you know
Hi,
I have some clothes and books to donate. Please let me know wehre i can drop it off. I stay in Chandapura in bangalore.