Iris Worldwide takes over social media properties for adidas Southeast Asia for six markets

iris Worldwide has been awarded the consolidated Southeast Asia social media duties for adidas. The consolidated approach will see iris manage the adidas social media properties and content for Indonesia, Malaysia, Thailand, Vietnam, Philippines and Singapore.

The social media requirements come in addition to iris Singapore’s regional scope of adidas creative toolkit creation for South East Asia markets.

Targeting primarily the 14 to 19 year-old youths, iris aims to create an evolving calendar of social communication around identified brand content topics and audience passion points across all markets.

With the integration of the Facebook pages for the local markets, iris will be able to ensure consistent communications across the brand’s Facebook and Twitter brand pages through their local market community management and regional governance.

“adidas is a long-standing and highly valued client of iris, with whom we have created some of our most innovative experiential, digital and retail elements for many years. We’re now moving into an exciting new phase, with a branded content platform to cater to the passions of the kids across Southeast Asia,” shared Craig Mapleston pictured above), Managing Director, iris Singapore.