Leagas Delaney Shanghai to work with Kartell

Independent creative agency Leagas Delaney Shanghai will partner with Kartell, to launch the Italian designer furniture brand and its stores in China.

Established in 1949, Kartell is one of the leading contemporary furniture brands in the world. Its iconic plastic-based products and designs have won many international awards and are displayed in museums around the globe.

“We really love the brand. It’s a globally recognized brand that really appreciates functional design as much as we do. Plus, they’re known for their collaborations with different artists and designers and that’s something we feel passionate about too.” said Kevin Lee ECD and Partner at Leagas Delaney.

Leagas Delaney will be responsible for brand consultancy, including branding strategy, website design, activation programs and sales brochures.