Kenyan man travels 4000kms in a wheelchair to raise money for rehab centre in a campaign via then Aussie expats Mike Miller and Sri Mogeri
Whilst freelancing for Scangroup in Nairobi, then Aussie expats Mike Miller and Sri Mogeri co-created a campaign to support a man who had to travel 4000 kms to get treatment in Cape Town, which is an every day reality for paraplegics in Kenya.
The campaign entitled ‘Bring Zack Back Home’ made international headlines and was centered around the fact that Zack was only to return home when the money required to build a centre in Kenya was raised.
Miller is currently global creative marketing director for HTC, while Sri Mogeri is at M&C Saatchi, Sydney.
Agency: Scangroup, Nairobi
Executive Creative Director: Andrew White
Creative Directors: Mike Miller, Sri Mogeri, Mark Fidelo
Digital Creative Director: Mwaura Kirore
Production Company: Quite Bright Films
Activations: Roundtrip
PR: Ogilvy PR