BBDO Guerrero’s Saridon campaign gets two TV & Cinema In-Book accolades at D&AD judging
BBDO Guerrero Philippines’ Saridon television campaign is Asia’s only in-book acceptance in the TV & Cinema Advertising category at last week’s D&AD judging. The series of three ads, that depict headaches attacking hardworking people nonstop, while they work nonstop, was accepted into the TV Campaign category. One of the spots, titled “Pound”, also achieved in book status.
Three campaigns from the UK, seven from the US and one each from Australia and Argentina have made it through to rare Silver Nomination status.
Nominations in the TV & Cinema Advertising category went to the following:
· Dads in Briefs by Del Campo Nazca Saatchi & Saatchi for BGH Air Conditioners
· Three Little Pigs by Bartle Bogle Hegarty for The Guardian (Cinema Commercials 61-120 seconds)
· Three Little Pigs by Bartle Bogle Hegarty for The Guardian (TV Commercials 61-120 seconds)
· Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains
· Meet the Superhumans by 4Creative for Channel 4
· Brain Surgeon by Barton F. Graf 9000 for KAYAK
· KAYAK Television Campaign by Barton F. Graf 9000 for KAYAK
· Whatever’s Comfortable Beach by Wieden+Kennedy New York for Brown-Forman
· The Name by Wieden+Kennedy New York for ESPN
· Susan Glenn by Bartle Bogle Hegarty USA for Unilever
· OK Go “Needing/Getting” Music Video by Goodby Silverstein & Partners for Chevrolet
· Cable Effects by GREY New York for DirecTV
There were a further 34 campaigns (including Saridon) that were awarded In-Book status by the jury for the TV & Cinema Advertising category.
Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.
Says Paul Weiland, Foreman of the Film Advertising Crafts Jury at D&AD 2013: “The level of excellence I’ve seen across the work this year is very encouraging. I’ve been judging at D&AD for a great number of years and there have been some massive changes brought about by things like the web. About eighty percent of the entries haven’t been classic thirty or sixty-second ads and I think that says a lot about the current environment. Clients may be cutting back but there are some astounding pieces of work that are getting made on low budgets. I applaud anyone for being brave; for not just making ads that are cool for cool’s sake; but which at their heart actually sell something. After all, that is what we are here to do.”
Adds Tim Lindsay, Chief Executive of D&AD: “It’s been another incredible year for commercial creativity, where we’ve seen the bar continually being raised across TV & Cinema Advertising. We might be migrating from traditional media to more digital channels but this is being embraced head-on and creatives are clearly revelling in the freedom and opportunities this brings to their craft and finding yet more new and innovative ways to reach consumers in a truly engaging way.”