McCann Melbourne basking in D&AD glory this week with an Australian record nine Nominations for Metro Trains ‘Dumb Ways to Die’ campaign

McCann Melbourne is basking in D&AD glory this week, having scored an Australia all-time record nine Nominations for its Metro Trains ‘Dumb Ways to Die’ campaign.

“All of us at McCann couldn’t be happier with what’s gone on at D&AD this week,” national ECD John Mescall (below) told Campaign Brief. “I don’t think there’s any question that D&AD is the toughest, purest show in the world and just getting in book is a major achievement. So to have the most nominated campaign in the world at D&AD 2013 is a huge honour for us.

“I’m particularly thrilled for our great client in Metro, our amazing suits who did a brilliant job on this campaign, and the agency at large. Because while not everyone appears on campaign credits, I think we all know that you only do really good work as an agency when you’ve got a great team across the board: which we absolutely do.”

Nominations (9)

TV & Cinema Advertising

TV Commercials 120-240 seconds

Digital Advertising

Web Films

Outdoor Advertising

Poster Advertising Campaigns

Integrated & Earned Media

Earned Media Campaigns

Writing For Advertising

Writing for Film Advertising

Art Direction

Art Direction for Digital Advertising

Art Direction for Poster Advertising

Radio Advertising

Sound Design & Use of Music for Radio Advertising

Crafts for Advertising

Animation & Illustration for Digital Advertising

In Book (5)

White Pencil

Digital Advertising

Integrated Digital Campaigns

Crafts for Advertising

Illustration for Advertising

Film Advertising Crafts

Animation for Film Advertising

Use of Music for Film Advertising