Pulsar adopts stunting to showcase precision performance in new TVC from O&M Mumbai
Pulsar is India’s No. 1 sports motorcycle. Ever since its launch in 2001, it has not just been the volume leader in the sports category (150cc+) but also an attitude leader thanks to its product design, performance and most importantly its edgy advertising. Pulsar has not just adopted and owned stunting as it’s differentiator but truly evangelized it, right from showcasing it in advertising via Ogilvy & Mather Mumbai to creating branded content with MTV.
Abhijit Avasthi, National Creative Director, Ogilvy & Mather, India says “Pulsarmania 2.0 ups the performance and precision quotient of stunting keeping in mind the extraordinary capability of the Pulsar 200 NS. It’s a phenomenal machine and we wanted to make something spectacular. So we set the crazy riding in an unusual environment.”
Speaking about the campaign, Sanjay Saraswat, VP Marketing, Bajaj Auto informs that Pulsar 200NS is the newest variant in the Pulsar family. “Right from its technology to its performance to its design, it’s a Pulsar like no other. While it’s born of breed, it has a distinct personality that it can call its own. The new Pulsar 200NS has evoked awe and attitude in anyone who has laid their eyes on it. Or luckier, their hands.”
‘PulsarMania2’ encapsulates the fight between mechanical and physical limits. It showcases riders with an incredible ability for driving the finest motorcycles to the edge.
Shot against the backdrop of the spectacular Tibidabo Amusement Park located in Barcelona, the intention was to create a dynamic and spectacular commercial that overwhelms the audience and makes them plunge into the action in a way, that watching this commercial is the closest that one can get to experience the stunts portrayed.
The stunts are developed to showcase the ‘precision performance’ of the Pulsar 200NS. The precision is dramatized through sequences that demonstrate the performance of the machine around obstacles using extreme acceleration, braking and drifting.