Expedia helps Aussies fulfill their travel bucket lists in its new brand campaign via DDB Sydney
Australia: The world’s largest online travel company, Expedia, is helping Aussies fulfill their travel bucket lists in their brand new campaign: Out There, Starts Here.
The integrated campaign developed by DDB Sydney and Carat, across TV, cinema, digital and out of home features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.
The TVC will debut on Australian screens on Sunday, 28 April and will be complemented by out of home executions, digital across online, tablet and mobile and bespoke lift wraps in key business locations across Sydney and Melbourne.
Says Louise Crompton, director of brand marketing, Expedia Australia and New Zealand: “We want to reignite the passion for travel and adventure that Aussies are known for.
“At Expedia we’re all about possibilities and as the world’s largest online travel company we can help travellers reach places near and far. We believe that if you can dream it, you should do it, right now.”
The creative campaign follows the adventures of a young traveller as he embarks on a world journey. He shows that it is possible for anyone to live what they dream, and in the process witness truly awe-inspiring sights the world over.
Says Dylan Harrison, DDB executive creative director: “Inspiration is vital in the travel business and at Expedia we found a culture of people passionate about experiencing everything the world has to offer. Where this wanderlust personality meets the engine of the world’s largest online travel company, you get ‘out there, starts here’.
“Considering the breadth and depth of what they offer, there is no shortage of inspiration. We aimed to bring a creative passion equal to the potential of the brand, which was embraced with open arms by Expedia.”
The launch of Expedia’s new campaign is the first brand TVC since the hugely successful “no fees” brand campaign two years ago.
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Very sweet!