XM Asia equips Maxis Malaysia with consumer-focused website unique to Asia’s telco sector

Maxis Berhad, Malaysia’s only integrated communications service provider, has launched a uniquely constructed website, created by XM Asia Pacific, that delivers tailored information and promotions to individual consumers, making the Malaysian company the first in the Asia’s telecommunications sector to deliver an Amazon-like online experience to consumers.

The new version of maxis.com.my has the capability to deliver content and promotions that are tailored to individual users based on the browsing behavior of site visitors, and can understand customers’ preferences by tapping into their existing registration profiles. XM Asia achieved this by engineering a smart search engine that caters specifically to Maxis customers, predicting their needs and finding the information they want more quickly and easily.

Visitors can also “like” and “share” information on products and services across social media sites.

“This is the kind of online service you might expect from Amazon or a hotel company, but not from a telco. Maxis is completely changing the way they interact and serve customers, and this new platform was created to underpin their new strategy,” said Paul Soon, CEO of XM Asia Pacific (pictured above).

Maxis aims to bring the future to its customers’ lives and businesses, in a manner that’s simple, personalized and enriching. Maxis has evolved from being a premier mobile operator to one that offers an extensive suite of services whether at home, at work or on-the-go: mobile and fixed voice, messaging, mobile internet, wireless and wired high speed broadband, and multi-screen content and applications – be it entertainment, education, security or cloud computing – through mobile, fixed and satellite networks. Maxis launched the first high-speed networks in Malaysia including 3G, 3.5G, 3.5G+ and was the first to launch 4G LTE (Long-Term Evolution) early this year.

The company partnered with XM Asia Pacific to conceptualize and implement an entirely new online experience, to take that vision to the next level. “We didn’t start with technology; instead, our development efforts began with the same focal point that drives everything at Maxis: the customer. We investigated the most popular entry points to the Internet for Malaysian consumers, and we found that a significant number start their online experiences at a search engine,” said Soon.

“This finding led to a radical new approach for maxis.com.my–we eschewed the typical, hierarchy-laden architectures adopted by most telcos and instead created a flat site built around the activity that comes most naturally to Malaysian Internet users: search.”