Y&R Indonesia wins creative duties for Pfizer

Y&R Indonesia has been awarded Pfizer’s creative business following a three-way pitch.

The agency is tasked with developing strategy for Pfizer’s Novarsc brand, to create campaign theme, key message, logo, key visual, tagline, and activation ideas to support the campaign.

Locally known as Novarsk, this is the first time that Pfizer’s Norvasc brand has worked with an agency. Prior to this, strategy and creative work was developed internally.

“The Y&R team captured our attention from the very first time when they presented their board in our office, they are very professional and we can see that they work as a solid team before coming up with all the requested deliverables. They have developed a smart and innovative strategy and come up with ideas that we believe have been created wholeheartedly by understanding the brand and its target audience. They are very responsive to our requests and are delivering the work as we expected,” said Slamet Achmad, Senior Product Manager, Pfizer Indonesia.

Commenting on the win, Y&R Group Indonesia CEO John Domas (pictured) said, “Another strong win for Y&R Indonesia as momentum continues in 2013. Alongside a number of business wins including LG Mobile, we have launched some really strong campaigns for major clients such as Danone and Surya, and we expect the upcoming work for Pfizer’s Novarsc brand to be equally strong.”