McCann Worldgroup India wins 2 Gold and 1 Silver pencil at the Annual One Show Awards
The One Club announced today the winners for the 40th Annual One Show Awards, the most prestigious worldwide competition celebrating the year’s best in advertising.
McCannWorldgroup Mumbai led the Asian pack with two Gold and one Silver Pencil for its campaign for Western Union Money Transfer, as well as 4 additional Merit awards.
Ogilvy & Mather Shanghai’s #cokehands collected one Gold and one Silver Pencil.
Grey Group China received a Gold for Tui, Iceberg in the magazine category.
Ogilvy & Mather Thailand picked up a Gold for Thai Health Promotion Foundation’s Smoking Kid.
Others winners from the region were Leo Burnett Thailand with one silver and BBDO Guerrero Philippines and Leo Burnett Thailand a bronze each.
McCann/Melbourne secured highest honors by winning Best of Show for its work, “Dumb Ways to Die” for Metro Trains in The One Show’s “Integrated Branding – Public Service Announcement” category as well as winning three Gold Pencils and one Bronze Pencil. P&G won Client of the Year for their work with Old Spice, Tide and their “Best Job” campaign that ran during the 2012 Olympics in London.
Australia has ranked #2 in the world behind the U.S. for the first time beating the U.K.
There were 554 winners from 34 countries who emerged from a competitive pool of over 11,500 submissions.
Overall, there were 34 Gold Pencil winners, 38 Silver Pencil winners, 20 Bronze Pencil winners and 462 Merit winners who were honored today at Alice Tully Hall, Lincoln Center in New York City.