Cheil Worldwide Korea flying high with E-Mart
May 10 2013, 10:42 am | | No Comments
In order to make people (located far away from an E-Mart store) shop at E-Mart, despite the geographical barrier, Cheil Worldwide Korea created a “flying” store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of the city.
Customers can then connect to the Wi-Fi signal and download coupons which enables them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn’t shop online visited offline stores.