Cheil Worldwide joins with the world’s fastest man Usain Bolt for Samsung Smart Cameras
What better way to introduce the ‘Shoot Fast. Share Faster’ Samsung Smart Camera NX300 than the King of Speed himself – six-time Olympic gold medalist sprinter and owner of three world records – Usain Bolt.
Directing the fastest man himself on the set of the Samsung Smart Camera NX300’s global TV spot is award-winning director Mark Romanek, partnering with critically acclaimed music composer Josh Ralph to bring you a beautifully composed commercial starring Usain Bolt as you have never-seen-before.
The Samsung Smart Camera NX300 creates the perfect shooting experience for its users, both professionals and amateurs. It’s fast and accurate, and also instantly available to share with friends using dual band Wi-Fi connectivity as well as to send photos to a smart device simply and immediately with AutoShare function.
Global icon, Usain Bolt, is renowned for his extreme focus and speed, making him the ideal champion for the NX300. He is the right person to showcase the parallels between his exceptional status and the features of the NX300. Bolt is also a rare figure who naturally understands the importance of combining style and substance. Therefore the authentic yet stylish design of the NX300 is a perfect fit for the fastest man in the world.
“More than just a camera, we aim to show how, more than ever before, it’s appealing to those who value both performance and presentation”, said Wain Choi, Global ECD of Cheil Worldwide.
Jax Jung, Creative Director of Cheil Worldwide, added, “Seeing the NX300, it was important that we would deliver a communication that was as premium as the product. It was important to voice the precision and performance of these two entities and how their collaboration will unfold by Mark Romanek. It was amazing to see Romanek bring the two characters to life.”
Credits – ECD: Wain Choi. Creative Director: Jax Jung. Art Director: Joon Koh. Copywriters: Alberto Rodriguez, Jonathan Deblois. Producers: John Park, Seunwoo Son. Editor: Paul Martinez. 3D CGI: Eric Harvey. 2D: Sungmoon Kim. Music Composer: Josh Ralph. Account Director: JB Lee. Account Managers: Najeong Kim, David Moon, HW Kang. Marketing Manager: Frank Lee, SS Park.