DDB Group Korea wins J&J medical business

DDB Group Korea has won Johnson & Johnson’s Medical business after a competitive pitch. DDB Group will concentrate on developing campaigns for Johnson & Johnson’s LifeScan brands ads in Korea, expected to role out in May this year.

Kevin Koh, CEO of DDB Group Korea said, “We are delighted to have been given the opportunity to work with a prestigious and global brand such as Johnson & Johnson Medical and to develop campaigns to market products in its on-going support for diabetics.”

The first campaign to launch will be for the OneTouch brand from LifeScan – a blood glucose monitoring metre. There are more than 70 competing diabetic monitoring brands in Korea. OneTouch is currently the second leading electronic blood glucose monitoring brand in Korea behind Accu-chek from Loche.

Johnson & Johnson Medical said, “We chose to partner with DDB because of the agency’s strategic and creative approach, as well as their high level of understanding of our brand’s mission. DDB work with us in many markets globally and we very much look forward to experiencing DDB’s know-how from across its network.”