Heineken Malaysia gets together with Spotify in the Heinken Green Room at KL Live on June 15
Heineken Malaysia will team with Spotify at the June 15th KL Live concert in Kuala Lumpur.
The partnership with Spotify will be brought to life via Heineken’s most anticipated music event, Heineken Green Room at KL Live. In anticipation to the music event, Malaysia’s local music and art scenesters have created an exciting retrospective playlist in Spotify featuring music inspired by Heineken Green Room.
Says Jessie Chuah, marketing manager of Heineken Malaysia: “We believe our partnership with Spotify will deliver a brand experience that is both meaningful for Heineken and our consumers. One that is innovative and interactive that gives our consumer an amazing music experience. With two global brands like Heineken & Spotify this creates a strong partnership and compliments Heineken’s music platform where our music fans continuously seek progressive music experiences.”
Heineken has just made its debut on Spotify with an exciting playlist created by Heineken’s Key Opinion Leader’s (KOL) community. Heineken’s KOL community consist of top minds in the local music and art scene ranging from DJs, visual artists, fashion stylists, editors.