Warc unveils judges for 2013 Asian Strategy Prize
Warc has revealed the 18 judges who will decide the winner of the 2013 Warc Prize for Asian Strategy.
Those joining Mondelez International’s Leanne Cutts (left), who will chair the judging, include senior client-side marketers from Samsung, Unilever, Diageo, Marico, Procter & Gamble, and more.
Agency-side judges include executives from BBDO, Ogilvy & Mather, McCann Worldgroup, OMD, BBH, Weiden + Kennedy, and more.
The competition, now in its third year, is free to enter and offers a Prize fund of US$10,000. In addition to the $5,000 Grand Prix for the region’s best strategy case study, Warc has introduced five $1,000 Special Awards.
Says Cutts: “With the ever-growing influence of emerging markets in Asia, this year’s entries promise to reveal inspiring ideas, informed by fresh local perspectives, to ignite creative approaches in targeting new markets, addressing changes in consumer behaviour and contending with bigger competitors.”