Jaguar launches global advertising campaign ‘Your Turn’ for its F-Type via Spark 44
Jaguar reveals the global advertising campaign for the launch of its definitive sports car – the F-TYPE. As Jaguar’s first new true sports car model in 50 years, the new F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
The campaign with the intriguing invitation: “Your Turn”, is spearheaded by a TV/Cinema ad which breaks mid-May, and will run through to July 2013. Using motion, sound and design queues the campaign invites prospective owners to experience the new Jaguar F-TYPE.
The multi-channel campaign will include integrated activity across TV, Cinema, print, outdoor, digital, mobile and tablet, as well as experiential and social media. The campaign will roll out across the UK, Mainland Europe, China, North and South America, EMEA and Asia Pacific.