Isobar boosts creative line-up adding Liberty Hsu as executive creative director of Taiwan agency

Isobar has hired Liberty Hsu as Executive Creative Director of their Taiwan office, effective immediately. Isobar’s latest creative hire follows the recent appointments of Graham Kelly, Regional Executive Creative Director of Isobar APAC and Nick Bailey, Executive Creative Director of Isobar in the UK.

Reporting to Freda Shao, Managing Director of the agency, Hsu (left) will lead the creative teams and take responsibility for the quality of the creative product across various client brands. She will also work closely with Peter Shen, Chief Creative Officer of wwwins Isobar China/Taiwan. Having previously worked as Creative Director for DDB and McCann Erickson and also held senior creative roles at Saatchi & Saatchi and JWT in Taiwan, Hsu has over 20 years’ experience in the advertising industry, working across renowned clients such as Coca-Cola, HSBC, Unilever, Taiwan Tourism Bureau, Johnson & Johnson and KLIM (Nestlé).

“Achieving success in an era of digital convergence is our focus; at Isobar we create irresistible ideas combining creativity, planning, technology and data to connect brands with their customers. Creativity plays a vital role in bringing our communication strategies to life and Liberty has a record of producing brilliant creative work,” Freda Shao said. “We are thrilled to have a strong and charismatic leader to head up the creative team, and I believe with Liberty’s inspiration we will bring further innovative and exciting ideas to our clients.”

Liberty Hsu said: “I’m looking forward to working with the multi-talented, passionate team at Isobar. I believe that by leveraging creative content with technology, we can create work that truly resonates with consumers and inspires our clients in today’s multi-screen world.”