MEC Asia Pacific hires Head of Trading

Michael Beecroft is to transfer from the London office of MEC to take up the role of Head of Trading for MEC Asia Pacific.

Beecroft (left) will report to Stephen Li, CEO for Asia Pacific and Keith Tiley Global Head of Trading.  He’ll be based in Hong Kong. Beecroft was previously Global Head of Digital Trading, based in London. He replaces David Primmer who moves into a key regional role on Colgate Palmolive.

Stephen Li, commented on the appointment: “Asia Pacific remains a critical growth region for many of our international clients and trading is a fundamental cornerstone of our business. Michael’s appointment enables us to develop a strong, integrated trading competency within Asia Pacific. Michael is an accomplished professional with a unique background.  His deep expertise in digital, trading and business development will be invaluable for our teams and we look forward to his innovative solutions for our clients and agency partners.”

Beecroft has been with MEC for 11 years.  He started his early career at Mediapolis and then Mediavest as a TV buyer, but he found his true home when he joined the newly formed MEC UK in 2002 to manage the agency’s then biggest account United International Pictures. He was invited join MEC UK’s management board in 2007 and at the same time he became MEC’s first Head of Digital trading, working closely with GroupM to create market leadership partnerships and applications of technology and data. In 2009 Mike moved to MEC’s Global Team as Global Head of Digital Trading, a first within GroupM.