Bates CHI&Partners Philippines head Mitos Borromeo leaves the agency to join Solar as COO

After almost two years with the company, Mitos Borromeo (left), current head of the Bates CHI&Partners Philippines office, is leaving the company to pursue a new career outside the advertising industry.

“We would like to thank Mitos who, with her senior team, has built Bates CHI&Partners in the Philippines into one of the most recognized offices for the Network”, said network CEO David Mayo.  

Under Borromeo, the agency has produced famous work for clients such as Wyeth, HSBC and Avon, and has developed a reputation for creativity that drives results across all media disciplines.

Borromeo says that leaving Bates CHI&Partners is bitter-sweet: “I loved working at Bates CHI&Partners – it is one of the most respected agency brands in Asia. It has a progressive philosophy, and the staff are the best group of people I know.”

Borromeo is joining Solar as its COO. Prior to Bates CHI&Partners, she was the CEO of GroupM Philippines. An announcement on her replacement will be made shortly.