Susana Tsui joins PHD in Regional CEO role

Media and communications agency PHD has appointed Susana Tsui as Chief Executive for its Asia Pacific operations. Tsui will replace Cheuk Chiang, who will assume the post of CEO, Omnicom Media Group, APAC from June 3rd.

In her new role, Tsui (left) will lead all PHD markets in the Asia Pacific region, drive growth and enhance PHD‟s value-proposition.

Tsui joins PHD from OgilvyOne, where she was the Regional VP, focusing on mergers & acquisitions, partnerships, new business models, digital and emerging markets. Before moving to OgilvyOne, Tsui was the Regional President of Neo@Ogilvy and is credited with building Neo@Ogilvy from a startup to a 300+ strong network of digital media / search specialists across Asia. Prior to Ogilvy, Tsui has held senior management positions at XM, Modem Media and Engage Asia.

Outgoing PHD APAC Chief, Cheuk Chiang said, “PHD is the first planning-led media agency in the industry and we have built on this to create a global communications agency that is changing the game. A leader like Susana will ensure that PHD stays on top of the game and continues to push the boundaries. A stellar performer with a proven track record of achieving high-profile results, Susana brings a diverse set of skills that will continue to help PHD differentiate its service offering in the market. I am delighted to welcome Susana to the PHD family.”

Commenting on her appointment, Tsui said, “The philosophy, culture and unique positioning of PHD are distinct and these are qualities most clients look for in an agency to help them successfully build their brands in Asia. I am extremely excited to be joining the amazing team at PHD and the opportunity to lead an agency that houses some of the most talented individuals in the region. I look forward to fueling the infectious energy that PHD exudes into the industry.”

Tsui will commence her role at PHD on August 5th 2013, reporting to Cheuk Chiang, the newly appointed CEO of Omnicom Media Group, Asia Pacific. She will be based at PHD‟s regional headquarters in Singapore. Former OMG APAC CEO, Barry Cupples will be relocating to the United Kingdom to take up the newly created Global CEO position, focusing on Omnicom Media Group‟s trading investment and accountability function.