Beacon/Leo Burnett Tokyo adds a pinch to create a bigger canvas for pinup models in Japan
May 27 2013, 11:03 am | | 1 Comment
A smart-phone is a key medium for watching pinup models in Japan. Beacon/Leo Burnett Tokyo used innovative technology to trigger the basic human instinct of curiosity.
With a simple gesture connecting humanity and technology, they invented a new experience, called Pinch Pinup. Showcasing our pinup girl on devices, they trimmed her movies in a manner that left pieces unrevealed. Then they added the pinch. Consumers could use their multiple devices to create a bigger canvas and with a fun little pinch, the pinup girl is revealed and curiosity quenched. Pinch Pinup turned the page for one budding agent and his pinup girl.
1 Comment
For one moment during that case study video, I thought I was going to witness an ipad Bukkake party.