Cannes Contenders: Kymechow, Hong Kong
In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
The ‘Experience the Sun’ campaign was launched by Sun Life Financial in Asia to remind people of the power and beauty of the sun. The series of short films are hosted on a unique website (www.experiencethesun.com).
Director/writer: Joko Anwar
Suncatchers is the story of a little girl and her younger brother who embark on a quest to raise the spirits of their neighbours. It’s a poor neighborhood and people have many day to day problems. Taking a story told to them by their grandmother literally, they set out to ‘capture’ sunbeams in jars, which they then sell to passers by. Although people play along with the game with a skeptical smile…one by one, magical things start to happen.
Director/writer Stanley Wong (Anothermountainman)
Jing Yat is about a boy living in Hong Kong is the 1970s, and the lessons he learns in life. Combining his love of nature and his creative mind, he puts his talents to good use to bring happiness to a bed-ridden old lady whom he befriends. With a little help from the sun…
Want to feature your agency’s top chances at Cannes? Email kim@campaignbrief.com for details.
1 Comment
This sounds great but for me it is too close to the wonderful aerolineas argentina spot where the kids trap the airplane in a bottle.
http://www.youtube.com/watch?v=Vi3M3nQg7fU