Cannes Contenders: McCann Kuala Lumpur

In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…

Grafa “Lessons In Riding”

McCann Kuala Lumpur

Grafa, a local cycling lifestyle retail outlet and café, is the place to be for fixed gear bicycle enthusiasts and the cycling community. But what about less knowledgeable visitors? To welcome them, we produced ‘Lessons In Riding’ – a series of entertaining posters that educated even Grafa’s seasoned regulars, through : an introduction to the fixed gear bicycle ; Health benefits of cycling ; Cycling safety tips. The design approach paid tribute to everything that the fixed gear bicycle stood for; a minimalist design made up of all the right parts and assembled (or in our case, printed) by hand.

National Cancer Society Malaysia

McCann Kuala Lumpur

In order to create informed conversation about cancer of the male genital area, a topic typically taboo amongst Malaysian men, we created humorous long-copy posters to be put up in male public restrooms. Hung up above public urinals, behind stall doors and across walls, these posters caught men at the right time. They could get educated about their private zone, just as they were attending to it.

Want to feature your agency’s top chances at Cannes? Email kim@campaignbrief.com for details.