Simon Veksner: I can’t wait until data takes over
May 27 2013, 7:13 am | | No Comments
By Simon Veksner, head of ideas, Naked Communications Australia
Most creatives aren’t excited about data. But I actually think that ‘true data’ is going to set us free.
Right now, because data-gathering on advertising effectiveness is in its infancy, we are living in an age of seriously shoddy data.