Advice on Advice: Take It or Leave It
There’s a tonne of advice out there for juniors wanting to break into the industry — books, blogs, and people wanting to give you their two cents. But advice comes from experience, and experiences are personal. Which means there’s a lot of conflicting advice out there. In a regular column Lauren Ami MacDonald tries to make sense of it all.
VS. Show what you’re best at
Lets say there are two types of Creatives. One’s the type who’s good at most things – working on their weaknesses, and the second’s the type who’s brilliant at something – working at never having to work on their weaknesses. If your book is to represent you, and determine what job you’ll get, shouldn’t it be more about who you want to be as a Creative, and where you want to be at? I guess you could look at it a few ways, or just one. That’s up to you.

1 Comment
sorry- as an intern trying to get into the industry, i really have no idea what you’re getting at.
how is ‘working on weaknesses’ and ‘working at never having to work on weaknesses’ different?
please elaborate- if you’re dispensing advice you can’t just stop at ‘that’s up to you’!