Cannes Contenders: DDB Group Philippines
In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
DDB Group Philippines
Having a star as big as Manny Pacquiao agree to a nation wide prank like this gave the team the confidence that the campaign was going to be great. Pacquiao Positive is a good example of a well planned rollout which started from social media leading to traditional media. An idea is only as good as how it is executed and this campaign for Sting was well planned – from agency, to media to digital. Having client’s support from the start to the finish glued everything in place. A strong contender from the Philippines and a great case study for integration from DDB Group Philippines.
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