Dick’s Sporting Goods creates 13 online films exploring what runners ‘run for’, via Anomaly NY
Anomaly New York has created a series of web films for Dick’s Sporting Goods. The campaign features different runners each with a different reason to run.
Dick’s Sporting Goods is an advocate and partner for runners, athletes, and enthusiasts. As an homage to the power and significance of running, as well as the unique stories that result, Anomaly has created a content series featuring 13 online film vignettes focused on people’s powerfully inspirational stories, exploring what they ‘Run For’.
Greenpoint Pictures worked step-by-step with Anomaly throughout the production and post process and utilized four directors from its talented roster to help create the films.
“Every runner has a reason why they run – the ‘Run For’ content series aimed to uncover some of these reasons and create authentic stories to inspire the running community. A strong, creative partnership with DICK’S Sporting Goods and Greenpoint Pictures allowed for some incredibly thoughtful work that we feel really celebrates the trials and triumphs of life and sport – and what it means to be a true runner.” Seth Jacobs, Creative Director, Anomaly.