Nike makes the shirt – Walcott, Rooney and Wilshere make it matter in W+K London campaign to introduce the new England Football Kit
May 30 2013, 11:01 am | | 1 Comment
The long anticipated new Nike England football kit makes its on-pitch debut today in the match against the Ireland.
Wieden + Kennedy London has released three tv commercials to launch the shirt.
It follows the “We make the shirt, you make it matter” strategy and features Theo Walcott, Wayne Rooney and Jack Wilshere preparing to represent England.
1 Comment
Fantastic line.