TBWA Paris pushes AIDES safe sex message utilising research that shows the less clothes a man is wearing, the lower his IQ

TBWA Paris has found research that shows a man’s I.Q. falls the less clothes he has on. The agency used this research to push their long running AIDES message in this commercial directed by Daniel Perez.

English translation: “Recent studies show that a man’s IQ decreases as he gets undressed. In the end: So ladies, when he is getting down, you might think for both of you. Get him dressed.”

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