IPG Mediabrands adds Swapna Nayak as the regional communications planning director

IPG Mediabrands has appointed Swapna Nayak as the Regional Communications Planning Director, focusing on Integrated strategy, innovation, content and owned asset development for Mediabrands’ global clients across Asia Pacific. Working closely with regional strategy, research and analytics teams as well as Mediabrands’ digital disciplines, Nayak will play a vital role in translating data into consumers insights and delivering results driven creative communications plans for key clients.

She has worked in the industry for the past 16 years across creative, media agencies as well as brand teams. Nayak has had extensive experience with leading marketers such as P&G, Unilever and Colgate. Prior to joining Mediabrands, she was Regional Strategy Director for Southeast Asia at Havas Media Group where she handled clients such as  Hyundai/KIA, Abbott, Reckitt Benkiser and DBS Bank. She has also worked with Starcom Media Vest, Ogilvy & Mather, and Zee Films in myriad capacities managing marketing, brand strategy, insights and client leadership roles.

Prashant Kumar, President of IPG Mediabrands for World Markets Asia, said: “Increasingly, the lines between media and creativity have been blurred and campaigns that bring the best of both worlds can truly set a brand’s message apart. Swapna’s varied experiences and leadership roles that she has played in her career to date, is a highly desirable attribute. With her on board, we are an even stronger team than ever before.”

“I am eager to join Mediabrands as my next professional destination. The opportunity to work in a “challenger agency set up” alongside a talented mix of people and brands is an exciting prospect and I look forward to further strengthen its Integrated Communication Planning competency by tapping into my diverse agency experiences and contribute to the company’s growth ambition,” said Nayak.

Nayak will support the core brands of UM and Initiative.