Rebecca Liu promoted to director of corporate communications, Saatchi & Saatchi Greater China

Saatchi & Saatchi has promoted from within to fill the Director of Corporate Communications role in Greater China.

Rebecca Liu joined Saatchi & Saatchi in 2010, prior to which she worked in sales/marketing and PR roles at both well-known multinational corporations and 4A advertising companies.

Due to her outstanding performance and achievements, Liu has moved up in the network over the past three years – from a PR Manager role to the head of the PR Department, and then to today’s Director of Communications, Greater China appointment.

Under her leadership on PR efforts, the corporate image and profile of Saatchi & Saatchi China has undergone notable improvement, all culminated in Saatchi & Saatchi being awarded ‘Creative Agency of the Year’ by China Advertising Magazine and R3 last month. Saatchi & Saatchi has become the most recognizable and popular international advertising firm in the industry in China. It has nearly 120,000 Weibo followers, one of the largest social media following of agencies in China.

In 2012, Liu has initiated CSR efforts for children with autism and Greenpeace amongst others and was a critical part of the team that developed the widely-acclaimed CCTV work. As the Champion of Saatchi & Saatchi’s global True Blue project in Greater China, Liu seeks to work closely with international public welfare organizations and with a growing number of multinational and local enterprises that are keen on philanthropy and public welfare in order to influence and improve people’s lifestyles and living environments by means of communication.

Justin Billingsley, Regional CEO and Chairman of Saatchi & Saatchi Greater China, said: “Rebecca is skilled in communication planning. By virtue of her uncanny ability when it comes to marketing communication, she has been able to bring together a variety of multimedia channels with marketing and communication objectives thereby directly boosting business development and improving the company’s corporate image.”