Smile, here’s my business card…
Prompong Ruangjui is a photographer based in Thailand who specializes in Event & Concert Photography. He really hated his current business card and asked his friends at McCann Erickson Bangkok to come up with a better one.
In contrast to his character, his existing business card is so traditional and boring. Therefore, McCann need to figure out how to get people’s attention while introducing them to his true character and specialize photographic skills.
McCanns came up with a creative way for Pong to hand-out business card while also showing the recipients his character and skills. They turned an ordinary polaroid camera into a business card printer making every business card he handed out unique and personal. And because every recipient is featured on his card they kept it because no one wants to throw their own portrait away.