Cannes Contenders: Dentsu Inc, Tokyo
In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
Dentsu Inc, Tokyo
On May 21, 2012 an annular solar eclipse crossed the Japanese archipelago for the first time in hundreds of years.
This remarkable event was broadcast live, using solar energy, from the summit of Mt. Fuji, the symbol of Japan and the closest place in Japan to the sun. All of the power used for the live broadcasting was generated from Panasonic’s solar energy system.
Dentsu Inc, Tokyo
“necomimi” is a new augmented human organ that utilizes brainwaves for a new way of communication. It utilizes a specially made brainwave sensor that senses the status of the human brain and emotions. For example, the ears will stand up when the user is “focused,” and lie down when the user is “relaxed.” It has been an enormous hit, with the concept video on YouTube being played more than 3 million times. It was also selected as one of TIME Magazine’s “BEST 50 INNOVATIONS OF THE YEAR” in 2011.
Dentsu Inc, Tokyo
Employing the 360° Spherical Vision Camera, we created a spherical view, and combined it with the Head Mounted Display to which a gyro-sensor is mounted. A new video experience is formed by flexibly moving the video display, according to the change in direction of your face. This is an innovative video experience that lets you feel as if you have warped to a completely alternative world.
Dentsu Inc, Tokyo
BS Japan tells the truth without being afraid of taboos.
Sticky Notes Annual
Dentsu Inc, Tokyo
The cover of the annual produced by Copywriters Club Nagoya is covered with sticky notes for copywriters to use when marking pages of interest.
Want to feature your agency’s top chances at Cannes? Email kim@campaignbrief.com for details
1 Comment
Trust Japan to push the envelope better than the rest of Asia. Though that Sticky Notes Annual has been done at least twice before as an idea.