Cannes Contenders: Grey Group India Gurgaon

In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…

Intex Mobile Phones “Pictorial Letters”

Grey Group India Gurgaon

Anyone who uses ‘predictive text’ option on a phone knows that Intex isn’t the only phone that offers it. But what everyone does not know is that the predictive owners on an Intex are by far, the best. The brief was to communicate this as simply as possible. Certain letters when paired together ‘look’ like objects. So what you read are two letters, but what you see is the object the two letters spell out. Such as ‘O’ and ‘R’ look like an ‘orange’. ‘C’ and ‘L’ look like a ‘clock’. ‘C’ and ‘U’ form a ‘cup’. It could not be any simpler than that.

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