Cannes Contenders: Grey Group Singapore
In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
Grey Group Singapore
The large number of smartphone users contributes greatly to the simplicity and ease of this idea. Every smartphone either has FaceTime or Skype video calling. What the app does is mimic the principles of these to turn the phone into the eyes for a blind person. All that the visually impaired person needs to do is to double tap their phone to launch the app, which then contacts several volunteers simultaneously. The volunteer that answers the call becomes the ‘eyes’ for the blind person. Using the in-built camera on the blind person’s smartphone, the volunteer then guides him to wherever he wishes to go or whatever he wishes to do.
Umbrella Tree
Grey Group Singapore
On Earth Day, the residents of Dragon Hill in Ho Chi Minh got a reminder of the effects of deforestation. Instead of leaves, the Umbrella Tree had over 100 umbrellas. This alerted people of the importance of shade in these times of global warming. As people sought shelter under the tree, they had the opportunity to buy an umbrella and donate to global reforestation efforts. Within hours, all the umbrellas were gone but donations continued pouring in.
Duracell “Coal, Gas, Oil”
Grey Group Singapore
Taking the cue from the word ‘energy’, the team created an arresting visual that looks just like the iconic Duracell battery. But when viewed closely, one will notice that it is a picture of powerful energy sources – and that energy is being harnessed from these sources. This campaign serves to imply that Duracell batteries are as powerful as anything else on earth – or even underneath it.
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5 Comments
Might be easier for a blind person to get a guide dog or just ask someone.
…serve to imply that Duracell batteries are as powerful as anything else on earth – or even underneath it. The comparison is so inapt and hard to relate to, that it’s pretty much meaningless as an analogy.
Do blind people use smartphones? I understand they dont. They use special candybar type phones where the keys are larger than norrmal so they can tell what number they have dialled. I dont think a blind person would ever buy a smartphone unless Grey woud give it to them for free.
Smart phone for the blind. About as useful as a phone for the deaf. To wit
http://www.youtube.com/watch?v=L7L3iSZsNpY
Close your eyes.
Take out your touch screen smart phone.
Tap a number & send.
Not possible.
But if it was voice operated all the way.
Possible.
But the call charges would be prohibitive