Cannes Contenders: Lowe Malaysia
June 5 2013, 7:35 am | | 1 Comment
In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…
Lowe Malaysia
Breeze Colour Care
A print and radio campaign from Lowe Malaysia. There are some things that have a very strong association with a certain colour. For as long as we can remember, those colours haven’t changed. For instance, Coke has always been red. Starbucks has always been green. Yellow Pages is still yellow. And thankfully, Deep Purple didn’t change their name to Lavender. What if all colours could be as long lasting and stand the test of time? Even the colours of our clothes. With Breeze Colour and its colour-care formula, they can.
1 Comment
Is this an ad for detergent or cola, bands and search directories? (the green one was so cryptic I still havent figured what it is (beer?).
Borrowed interest taken to extremes.